Igor Undying

Product design
Visual design
UX strategy
Igor Undying

Product design
Visual design
UX strategy

I help clients grow their businesses by using design thinking to improve the user experience for websites and mobile applications to increase your sales and reduce costs.

Concept & Prototype
Mobile App Redesign

Azbuka Vkusa

The ABC of Taste is one of the fameous
Russian retail chains. The application is designed to deliver food from the store. Made with Trinity Digital studio

What's done:
  • Design review
  • Deep flow analysis
  • Simplify interaction scenarios
  • New UX strategy
  • Visual refresh with full animation accompanying
      Web App Design

      Math Tutorial

      "Tutor: Mathematics" - an application to prepare for the exams in Russia
      Designed for use by students, teachers and parents to help kids prepare for exams.

      What's done:
      • CJM' development , adaptation of UX and UI-design for the target audience (students of 4th - 11th grades, teachers)
      • Design of the motivation system for working with the application every day, gamification
      • Increasing the PRO-version sales
      • Increasing user involvement in teamwork in the app
          Fitness app


          GymRush is a guide to discovering events, activities and fit friends in your area. The best business model that brings together Indepenent Personal Trainers and their clients.

          What's done:
          • Work with UX and UI
          • New user behaviour scenarios
          • Clean interactions between clients and trainees
          • Smart item creation for the trainees
          • Simple search integration for all of the user
            Nimber manager


            Mobile app for managing virtual phone numbers. Each international trip is accompanied by difficulties with communication: you need to buy a local SIM-card and choose the right tariff. All these cards accumulate, expire and need to care...

            What's done:
            • The study of a competitive market
            • Designing, prototyping, development of a visual concept of UI and UX
            • Creation of high-quality prototypes and mockups for products
            Educational project

            MAXIMUM education

            Maximum is an educational company with world experience in the field of preparation for standardized exams. The training program is not offline limited - the course also implies effective online modules.

            What's done:
            • Сustomer developments
            • An extensive and unified visual interactive system
            • Unique digital identity
            • Adaptive web design of all internal products of the company taking into business requirement
            • All levels integration with Learn Management System (the main product of the company)
                Click and Collect store

                Wine online

                It's a new way to buy alcohol online by the Click & Collect system.

                What's done:
                • Market Review
                • Design development tailored to the specifics of the product
                • Joint shopping basket
                • The system of motivation and points
                • Drinks, recipes and content explorer
                • Events and calendar integration
                  One more thing
                  More projects, examples of micro-animations and interactions on the links below

                  I work closely with your development team, marketing professionals and stakeholders to design UX and UI that make your website, application or software a joy to use.

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